Sure, oxygen is ‘most popular’ for maintaining life on Planet Earth, but have you discovered its second-most popular use? We have! Nellie’s Oxygen Brightener uses the power of oxygen to penetrate stains and strip away dirt, odor, and grime. As a safe alternative to bleach, it keeps your colors bright and your whites white. Above all, the formula is chlorine-free, color-safe, septic-safe, hypoallergenic, and eco-friendly. You’re welcome, Planet Earth.

WHY METAL PACKAGING? Metal is one of the easiest and most accepted materials on the planet to recycle. This product comes in a 100% recyclable container.

WHY POWDER? Liquid detergents are made up largely of water. At Nellie’s we don’t think selling and moving water around the planet is a very good idea. The fact is, more cleaning power can be packed into a smaller space using powder.